RECENT ARTICLES
  • State of the Wood Flooring Industry 2001

    by Kim Wahlgren | February/March 2001

    Back in wood flooring's glory years, when every house had hardwood and shipments of strip flooring peaked at well more than a billion board feet,...

  • Getting Past Fear to Improve Customer Expectations

    by Steve Seabaugh | December 2000/January 2001

    Q: My customers' expectations seem way out of line — how can I get them to be more reasonable? A: Why do contractors have a lack of...

  • Upselling Wood Flooring Can Set You Free from the Rat Race

    by Kim Wahlgren | December 2000/January 2001

    For some hardwood flooring professionals, life consists of a daily grind banging in 3/4-by-21/4-inch oak flooring. Job sites and customers may...

  • Discover the Secrets to Keeping Good Employees

    by Phillip M. Perry | December 2000/January 2001

    So you've finally trained a crack group of employees. They know your business. They go out to the job site with little guidance and get the...

  • How to Handle Angry Customers

    by Leil Lowndes | June/July 2000

    Oh, oh, here it comes — the flushed face,the rapid breathing, the clenched teeth. Your customer just saw his new hardwood floor and it...

  • How Blind-Item Pricing Can Improve Margins

    by Dr. Albert D. Bates | February/March 2000

    One of the oldest and most widely used tools in maintaining gross margins is the concept of matrix (or variable) pricing. With this concept,...

  • State of the Wood Flooring Industry 2000: Boom Times

    by Rick Berg | February/March 2000

    Despite rising interest rates and a slight leveling off in housing starts this year, few people in the wood flooring industry believe it will be...

  • Cost Cutting: Increasing Cash While Also Depressing Profits

    by Dr. Albert D. Bates | February/March 2000

      One of the persistent challenges faced by virtually every business is producing enough cash flow to ensure successful operations. Naturally,...

  • Maintaining a Professional Image

    by Kim Wahlgren | February/March 2000

    Mrs. Home Owner decides that she would like a hardwood floor instead of the nasty old vinyl in her kitchen. After asking around the neighborhood,...

  • The European Wood Flooring Market is Like a New World Today

    by Rick Roseneck | February/March 2000

      The master flooring craftsmen who lived in Europe centuries ago practiced their crafts in beautiful chateaus and castles, rendering...