Wood Watch Maker Plants a Tree for Every Sale

photo of biodegradable urn
photo of biodegradable urn
The watch on the left is made with maple and milling scraps of redwing celtis flooring. The watch on the right is made of guaiaco, a naturally green-colored wood. (Photo courtesy of WeWood Timepieces)

Wood flooring brings style and class to homes, and now, with WeWood watches, it can add style to a wardrobe, too. WeWood Timepieces' redwing celtis watches are made from scraps of flooring too small for manufacturers to sell, putting the wood to good use rather than let it wind up in a landfill. Its other timepieces are also sustainably sourced or from fast-growing trees; its coffee tree timepieces are made from braches cut from ornamental municipal trees, which saves city and park employees from having to burn them. Also, for every watch sold, WeWood plants a tree in Asia, Africa or the Americas through American Forests and Trees for the Future. The watches are made without any preservatives, dyes or alcohol, cutting down on pollution and skin irritation, as well as letting the beauty and natural color of the wood shine through. The watches, which can be resized, sell for $120-$140. More information and the full catalog are available on the WeWood website: www.we-wood.us.

 
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