AkzoNobel (High Point, N.C.) announced that its 2020 Color of the Year is Tranquil Dawn, a shade “somewhere in between” green, blue and gray.
“It’s reminiscent of the colors of the morning sky and encapsulates our desire to treasure our most human qualities,” stated Heleen van Gent, head of AkzoNobel’s global aesthetic center.
The color is based on consumer trends that are leaning toward mixing old objects with non-traditional colors and mixing different styles, added AkzoNobel Color Trends Manager Rob Haley.
Tranquil Dawn will replace 2019’s Spiced Honey as AkzoNobel’s color of the year.
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