The annual awards are free to enter and designed to honor the best in hardwood flooring retail. Recipients of the award will be profiled in the August/September issue of WFB.
Companies can enter by filling out a form and sending photos and other supporting information that tells us about their work. The recipients will be chosen based on their answers to the following criteria (for a guide to filling out the entry form, click here):
Company Story: Tell us about the history of your company. Describe how your business has evolved and explain your company's core philosophy.
Customer Service: Provide examples and/or anecdotes that best exemplify your company’s customer service.
Store Design: Send us high-resolution photos of your store design. Include information on merchandising techniques, unique locations, etc.
Digital Footprint: Tell us how your company stays up-to-date digitally in terms of marketing, customer service, management, etc.
Marketing: How do you promote your business? What’s your best success story?
Employee Management: How do you manage your employees in terms of training, maintaining morale, etc.?
Other Activities: Tell us about anything else that you think sets you apart from the typical retailer. Include high-resolution photos, company brochures/marketing materials and/or other documentation.
Retailers do not need to sell hardwood flooring exclusively to qualify for the awards, but wood flooring should make up a significant part of the retailer's business.
For further questions, email us at [email protected].
