Festool (Lebanon, Ind.) announced it will partner with “This Old House,” a home improvement media brand, to produce PBS television underwriting spots, video content and events.
The partnership will make its debut in the third quarter of 2018 and include an instructional video series titled “Festool Tool School,” which will stream on the company’s website as well as thisoldhouse.com.
Festool will be the exclusive tool sponsor of the New Yankee Workshop (NYW) channel featured on thisoldhouse.com.
“We have been fans and friends of the ‘This Old House’ team for many years and we’re excited to expand our relationship,” Festool’s VP of Business Development Jim Maner said in a statement.
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