HomeAdvisor and Angie’s List, two popular online-review websites, are expected to combine after HomeAdvisor’s parent company, IAC/Interactive Corp, bought Angie’s List earlier this month in a deal valued at $500 million, according to Bloomberg.
The new company will be called ANGI Homeservices Inc., and the deal is scheduled to be completed by the end of the year. IAC CEO Joey Levin told Bloomberg the company pursued the acquisition in order to combine two sets of consumer and service provider data into one on-demand online marketplace.
“What Angie’s List adds is fuel on both sides of the marketplace,” he said. “That improves that service experience—consumers get faster and higher-quality responses.”
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