Välinge Innovation (Viken, Sweden) announced it is expanding its North American operation with the hiring of Ben Goodman as business development manager. The company also hired two sales managers, Cheryle Mundy and Mark Machnicki.

In his role, Goodman will work with importers and distributors of Välinge Flooring, which recently announced four new distribution partnerships in North America. 

Mundy will focus on Välinge Flooring sales in the East, and Machnicki will take responsibility for the Midwest.

“We’re delighted to have Ben, Cheryle and Mark join,” stated Zach Adams, general manager, Välinge North America. “They are a great addition to our team and bring a wealth of experience with them that will be of great benefit to Välinge and our partners going forward.”