Lumber Liquidators

Oct 13, 2014

Lumber Liquidators’ revamped Bellawood prefinished flooring line includes 140 new colors, styles and species, as well as a UV-cured aluminum oxide topcoat. Customers can also purchase the product with a matte finish for a low-gloss “oil look,” the company says.
www.lumberliquidators.com

Keen Expands Gibson Work Collection

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Think Like A Brand: Why Your Flooring Business Needs A Real Identity

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Keen Expands Gibson Work Collection

Keen Utility announced several expansions to its Gibson collection, including the low-profile, oil- and slip-resistant Gibson Chelsea Work Boot.

Think Like A Brand: Why Your Flooring Business Needs A Real Identity

Horizon Forest Products

In the hardwood flooring industry, most business owners think in terms of tools, inventory and craftsmanship (which makes sense). But in today’s market, even the best-installed floor can be overlooked if the company behind it lacks a recognizable identity.

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