The update includes a new logo and packaging that is easier to read and more contemporary, stated Mike Brezina, Valentus Specialty Chemicals EVP of business strategy and marketing. The relaunched Sampson Coatings brand also incorporates products formerly sold under Harco and Garco brands.
“By making these changes and incorporating many Harco and Garco products under the Sampson logo, Valentus Specialty Chemicals is placing greater focus and commitment to advertising and technical support for the brand,” the company said in a statement.
“We are proud to honor the heritage of Sampson Coatings dating back to 1899, while incorporating the best floor finish products from Harco and Garco brands,” Valentus Specialty Chemicals CEO and President Dave Brunori stated.
