BuildDirect, a technology platform for purchasing and selling building materials online, announced the acquisition of Superb Flooring & Design LLC, a full-service flooring retailer based in Michigan. The acquisition closed Nov. 17 for $10 million.
Superb serves pro builder customers across the Midwest and has over 50 years of collective experience, the company said.
"Uniting with Superb will enable BuildDirect to meet more customers where they are, helping them to adapt to a new home improvement digital era through our innovative digital platform and supply chain network," BuildDirect CEO Dan Park said in a statement. "We're confident in our strategy to leverage our digital and delivery platform and become a true innovator in the space."
In the latest financial quarter, Superb reportedly generated unaudited revenue of over $18 million.