Boa-Franc (Saint-Georges, QC), the manufacturer of Mirage hardwood flooring, has rebranded its corporate name to “Mirage.”
Boa-Franc (Saint-Georges, QC), the manufacturer of Mirage hardwood flooring, has rebranded its corporate name to “Mirage.”
The company, which will mark 40 years in business next year, said the rebrand was a logistical choice and a strong way to promote its hardwood flooring brands throughout North America.
“The Mirage hardwood flooring brand has earned widespread industry recognition for its quality and excellence,” the company said in a statement. “The new corporate identity of the same name will be used to proudly promote the company’s other wood flooring brands, such as Vintage Hardwood Flooring and Ten Oaks Flooring.”
The company is looking to grow its market share in Canada and said it also sees a large opportunity for growth in the U.S.
“Our new name will resonate beyond Canada’s borders and will certainly help us grow,” President Pierre Thabet said in a statement. “Our day-to-day operations will continue to be guided by a belief in sustainable development to meet the needs of current generations without jeopardizing those of future generations.”