WE Cork Announces New Ownership

Tina Wicander Crossland PresidentWE Cork is under new ownership but will remain within the founding Wicander family as Tina (Wicander) Crossland takes over as president and owner.

Crossland has served as WE Cork’s national sales manager since 2020, working alongside her sister and former company president Ann Wicander, who led the company for 25 years. Crossland purchased the company Jan. 2.

“My passion for cork, combined with my previous hospitality career, inspires me to lead the best cork company in North America,” Crossland said in a statement. “I want to thank my former colleagues and employers and especially my sister, Ann Wicander, for helping me to be ready for this new venture as president and owner of WE Cork.”

WE Cork, based in Exeter, N.H., was founded by Crossland’s father, Lalle Wicander, in 1975.

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