Mannington Begins Rebrand with Consumer-Facing Website Launch

Mannington Mills (Salem, N.J.) announced the launch of a consumer-facing website, as well as a Phenix branded consumer-facing site.

The new sites represent the company’s initial phase of a rebrand that will focus on making the company more relevant to Millennial and female consumers. 

“Our key goal for the new website is to drive more business to our retail partners, as well as to make the consumer’s shopping experience easier and to build an affinity towards our brands,” stated Zack Zehner, president of Mannington Residential.