LM Flooring announced its largest new product launch in the company’s 20-year history, with four new collections and extensions to four of its existing lines, for a total of 55 SKUs launching in Fall 2021.
LM Flooring is owned by AHF Products and manufactures at AHF Products’ Sihanoukville, Cambodia factory, producing engineered wood flooring with a portfolio that includes wide widths, long lengths and textured products in both sliced- and sawn-faced configurations.
“Our aggressive hardwood strategy has been geared toward mix improvement and providing our retailers value-added products that they can profitably sell to their customer,” stated Kevin Whaley, VP of sales and product.
Two new flagship flooring collections scheduled to launch include The Reserve and The Glenn. The Reserve offers 7.5-inch widths, and The Glenn offers 4-, 5, and 6.5-inch widths. Both flagship collections include reactive staining techniques and lengths up to 75 inches.
Other new collections on deck include Solano, a 9/16-inch-thick dry-sawn select grade European white oak collection, and Waterford, a 9/16-inch-thick dry-sawn North American hard maple collection.
Line extensions in the LM engineered hardwood portfolio include Hermitage, which will be available in three new colors, including lighter and natural tones; Bently Premier will also offer more lights, naturals, whites and taupes; and Lauderhill will be available in six new colors, including Weldon, Camino, Penrose, Covington, Castle Blanc and Anchor.
The company has been expanding its capacity over the past two years, growing from 10 million square feet annually to 37 million square feet. By 2022, the company expects it will be operating at a capacity of 55 million square feet.
