
In the latest episode of ‘All Things Wood Floor,’ we sit down with Steve Osborn of Spokane, Wash.-based Black Forest Hardwood Floors—Wood Floor Business’s 2025 Ultimate Floor Guy and a WFB contributing author—to unpack his journey and the lessons learned as he built his business.
From managing Domino’s Pizza to becoming a master craftsman and business owner, Steve shares how he fell into the flooring trade and built a thriving company from the ground up. Along the way, he shares early struggles, hard-earned lessons and the pivotal role mentorship and systems played in transforming chaos into a scalable, successful business.
Whether you're a flooring pro, business owner, or just love stories of grit and growth, this episode delivers practical insights and inspiration on what it really takes to raise the bar—and rebuild it from scratch.
Read Steve’s 2025 Ultimate Wood Floor Guy profile here:
Read Steve’s articles:
How We Are Transforming Estimates Into Sales Engines
Stop Chasing Reviews. Instead, Build a System That Works
Listen to this episode here or anywhere you listen to podcasts:

































