Ethan AbrudeanuEthan Abrudeanu is president of Broadleaf Hardwoods Co. in Des Plaines, Ill.ContractingHow I’m Transforming My Business To Do High-End WorkWood flooring pro Ethan Abrudeanu explains how he took his company from doing average jobs to working in the luxury market.July 20, 2021Page 1 of 1Top StoriesRecoatingHow We Do These Floors: Recoating The Worst of the WorstWe dialed in a recoating process that worked, even on the most demanding jobs—here’s my advice for a recoating process that works.Stain/Custom ColorPrevent This Common Complaint: The Stain Won’t DryRetailGoing the Distance: See the Winners of the 2026 WFB Outstanding Retailer AwardsNewsEnter WFB's 2026 Ultimate Wood Floor Guy/Gal Contest by Oct. 1Sponsor ContentThink Like A Brand: Why Your Flooring Business Needs A Real Identity
