Ninety-five percent of consumers and professionals enjoy the look of natural hardwood, and 90 percent agree that hardwood products are "attractive and would inspire pride in the home." These are just a few of the sentiments shared in recent research conducted by Harris Interactive as part of The Unified Hardwood Promotion (UHP) campaign.
The campaign, of which the NWFA is a part, encourages everyone in the American hardwoods supply chain to use its logo and tagline, "Treasured for Generations," in marketing. The logo is meant to convey the variety of choices available with hardwood and indicate the timeless beauty and enduring value that come naturally with wood.
"Combining the best practices of hardwood leaders from all facets of the industry affords us the opportunity to come together and really make an impact," said program participant Terry Brennan of Baillie Lumber. "We urge hardwood flooring professionals to take advantage of the new logo by incorporating it into their company's marketing and sales programs as a supplement to their business messaging, and to show support for the American Hardwoods initiative."
Campaigners said as awareness of the benefits of American Hardwoods versus competitive materials is raised, key influencers will look for the American Hardwoods logo when making a purchasing decision. Also, consumers will look to retailers and dealers who sell American Hardwood products, builders will look to manufacturers and distributors, manufacturers will look to sawmills and so on.
For more information on the program, visit www.HardwoodInfo.com or email [email protected].
