NWFA Hires Director of Expo & Business Development

The National Wood Flooring Association has hired Linda Walter for the newly created position of director of expositions & business development. Walter was most recently an account executive at meeting planning and event management company Experient, where the NWFA Wood Flooring Expo was one of her accounts.

In her new role, Walter will oversee the business relationships, sales and marketing of the NWFA Expo booth sales and sponsorships, as well as other domestic and international trade shows attended by NWFA. Additionally, she will oversee the NWFA's professional services, including the manufacturer product support center and Accepted Product Seal program.

NWFA President and CEO Michael Martin noted that Walter has more than 30 years' experience in the field. "We look forward to her expertise in planning our Wood Flooring Expo, and to her enhancing the services we provide to our manufacturer members, including our mill and product certification programs," he said in a statement.

Walter will be at the 2013 NWFA Expo, which will be held April 2-5 in Dallas, and will handle booth sales for the 2014 NWFA Expo to be held April 16-19, 2014, at the Nashville Convention Center in Nashville, Tenn.