True Value Hardware has selected Vermont Natural Coatings as a vendor for its more than 3,000 stores. Vermont Natural Coatings is launching its True Value sales initiative this week at the True Value Reunion Marketplace in Chicago.
The True Value Fall Reunion Marketplace is a three-day show during which True Value dealers meet with approved vendors to learn about their products, seasonal promotions and long-term marketing and customer service programs.
"We're incredibly pleased to have been chosen as a True Value Hardware vendor," said Vermont Natural Coatings President Andrew B. Meyer in a statement. "Years ago we delivered our first gallon of product to a local general store that is a True Value dealer and partner with other True Value stores in our region. Now we'll be able to serve True Value stores throughout the country."
Vermont Natural Coatings produces whey-based wood finishes for flooring, furniture and exterior wood.
