Bostik Inc. (Wauwatosa, Wis.) unveiled its new logo and tagline as part of its brand positioning makeover. According to the company, the tagline "Smart Adhesives" reflects Bostik's positioning on developing intelligent and innovative adhesive solutions that are more functional and efficient. The gecko logo symbolizes Bostik's smart adhesive solutions that are flexible, efficient and adaptive, as the gecko is renowned for its remarkable bonding abilities that allow it to cling to almost any surface and support its entire body weight with a single toe.
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Bostik Inc. (Wauwatosa, Wis.) unveiled its new logo and tagline as part of its brand positioning makeover. According to the company, the tagline "Smart Adhesives" reflects Bostik's positioning on developing intelligent and innovative adhesive solutions that are more functional and efficient. The gecko logo symbolizes Bostik's smart adhesive solutions that are flexible, efficient and adaptive, as the gecko is renowned for its remarkable bonding abilities that allow it to cling to almost any surface and support its entire body weight with a single toe.
"The new logo reflects who we are," said Bernard Pinatel, Bostik's chairman and CEO, in a statement. "We are a technology leader that has been developing innovative adhesive solutions for more than a century. We know how to make smart adhesives: functional products that can do a lot more than just stick things together."
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