All Tile (Elk Grove Village, Ill.) will expand its single-source Midwest distribution of Mirage (Saint-Georges, Quebec) products to six more states.
The new partnership puts All Tile in charge of distribution in Arkansas, Iowa, Kansas, Missouri, Nebraska and Oklahoma, in addition to its current distribution operations in Northern Illinois, Eastern Wisconsin and Michigan.
All Tile and Lockwood Flooring will both distribute Mirage in those states until Feb. 15, when Lockwood Flooring will cease its distribution and All Tile will become Mirage’s only distributor in the region.
"This market is very important for Mirage, and we are convinced that All Tile's dedication and leadership in value-added service such as training on-site, marketing and promotions will bring growth to the dealers in place,” said Chris Thompson, vice president of sales and marketing at Mirage, in a statement.
