Mirage (Boa-Franc) (Saint-Georges, Quebec) signed a distribution partnership with All Tile (Elk Grove Village, Ill.).
Effective Nov. 1, All Tile will be the exclusive distributor of Mirage products in North Dakota, South Dakota, Minnesota and all of Wisconsin. Until Nov. 1, Mirage products can be purchased from both All Tile and T&G Flooring (Roseville, Minn). Previously, All Tile distributed Mirage products only in Nebraska, Kansas, Iowa, Missouri, eastern Wisconsin, northern Indiana, Illinois and Michigan.
"This market is very important for Mirage, and we believe that All Tile's dedication and leadership in value-added service will bring growth to the dealers in place,” said Chris Thompson, vice president of sales and marketing at Mirage.
