Armstrong Flooring Inc. (Lancaster, Pa.) says it is “empowering its distributors” by giving them increased responsibility for marketing, merchandising and sales of its residential flooring products, and is “focusing resources to drive growth with national retail and commercial customers.”
“Since we launched Armstrong Flooring as an independent company in 2016, one of our core objectives has been winning with distribution—to grow sales and market share by rebuilding and leveraging our distributor relationships,” said Armstrong Flooring President and CEO Don Maier in a statement. “We’ve made tremendous progress to further enhance these partnerships, and we are confident that we are working with distributors who can most effectively advance our growth strategy.” (See Armstrong’s recent announcement about changes in distribution on the East Coast.)
“This transition marks the next step in that evolution. Shifting elements of our residential marketing and merchandising responsibilities to our distributors is intended to increase efficiency, move decision-making closer to the customer, and improve speed-to-market,” Mr. Maier said. “As distributors take on additional responsibilities, we plan to increase investments in national retail and commercial accounts, specifiers, architects, designers and contractors.”
In other Armstrong news, Senior Vice President and Chief Product Officer Joe Bondi resigned effective February 1. He will continue working with Armstrong Flooring through May 31.
“Joe has provided valuable leadership as we established Armstrong Flooring as an independent company,” Mr. Maier said.
