Mullican Flooring promotes its "Real Dogs, Real Wood Floors" campaign on Twitter.
The goal is to emphasize that “there is no substitute for the real thing,” and to educate consumers about the benefits of hardwood flooring, Mullican said in a statement.
“Both hardwood flooring and family pets have been a part of the American home for a long time,” Mullican Flooring President Neil Poland said in a statement. “Dogs represent special moments and memories, and we want that same connection with our products.”
The company first teased the playful concept in a February advertisement, and the positive response it received led to the creation of the campaign.
