Cali (Encinitas, Calif.) appointed Jim Curtin to vice president of dealer sales to focus on the Eastern U.S. market.
In his new position, Curtin will focus on expanding Cali’s dealer network throughout the Eastern U.S. while building on the brand's reputation for quality products, select distribution partnerships and superior customer service.
Curtin brings 40 years of experience in the flooring industry, including leadership positions such as director of corporate accounts, regional vice president and vice president of sales at companies including Tuftex, Shaw, Shaw Living and Surya.
"Jim's extensive industry knowledge and proven track record of building strong dealer partnerships make him an ideal addition to our team," Cali CEO Doug Jackson said in a statement. "His experience aligns perfectly with our commitment to providing exceptional value and service to our retail partners. We're excited to have him strengthen our presence in the Eastern U.S. market."
