AHF Products (Mountville, Pa.) announced it will launch its Robbins brand of hardwood flooring exclusively to members of the National Flooring Alliance (NFA) and to select specialty retailers. The move is to help differentiate dealers in a crowded marketplace with the Robbins flooring line, the company said.
AHF Products (Mountville, Pa.) announced it will launch its Robbins brand of hardwood flooring exclusively to members of the National Flooring Alliance (NFA) and to select specialty retailers. The move is to help differentiate dealers in a crowded marketplace with the Robbins flooring line, the company said.
“This allows our channel partners to wow their customers, grow their business, and make more money with AHF,” President and CEO Brian Carson stated.
As Robbins goes direct to retail, the company’s other brands, which include Bruce, LM Flooring, Homerwood and Hartco, will go through the company’s distribution network.
“Our goal is to make the retailer more effective,” General Sales Manager Michael O’Hearn stated of the launch. “The new Robbins gives customers a high-value alternative in quality hardwood flooring, and retailers will enjoy brand exclusivity, as well as geographic exclusivity, and flexibility in marketing the brand.”
The exclusive flooring lines, to be launched early this year, will include Nature’s Canvas Engineered Hardwood Silver and Gold Platinum Collections; Rustic Directions Engineered Hardwood; Woodland Hills Engineered Floors; Hometown Elegance Engineered Floors; and Simplicity Engineered Hardwood Floors.
