Three of the new lines in the collection feature hardwood flooring, including Diamond (7.5-inch oak), Jewel (7.5-inch European oak) and Birthstone (7.5-inch character European oak).
The six collections are collectively titled Fame Hardwood x kathy ireland Worldwide (kiWW).
Fame Hardwood was founded in 2013. This is its first collaboration with Kathy Ireland and will be its first venture into selling flooring through Houzz.
“Their flooring sections have taken a back seat to their other product lines and with the introduction of the Kathy Ireland collection, we plan on gaining more of a spotlight through personalized informational videos done by Kathy,” Fame Hardwood CEO Page Nazarian said of Houzz in a statement. The educational videos will be available online.
The Kathy Ireland Worldwide lifestyle brand marketing company was founded in 1993. Kathy Ireland previously had a collaborative flooring line with Shaw.
The Fame Hardwood x kathy ireland Worldwide collection had a soft launch on Houzz and will officially launch around the first week in December, according to Nazarian.
Fame Hardwood also announced plans to open a NYC showroom in 2021 and expand into other major cities across North America within five years.
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