Fishman Flooring Solutions (Baltimore, Md.), a longtime distributor, announced plans to introduce its own line of branded flooring products in 2022.
The umbrella brand will be called Fishman Landmark Interiors and will include lines of engineered hardwood flooring, luxury vinyl tile and sports flooring for both residential and commercial markets. The brand will be introduced at Fishman’s virtual annual sales meeting Jan. 18–20, 2022.
“Fishman research has shown that its customers want to buy more finished flooring from the company,” the company stated. “To meet that need, the company will make its Fishman Landmark Interiors products readily available throughout its footprint, giving it a competitive advantage in today’s fast-paced construction environment.”
The brand will have a dedicated website and rely heavily on online marketing to reach customers, the company added.
