
Aria Vent, known in the industry for its minimalist flush floor vent products, has rebranded and will now operate as Fittes Co.
Along with the rebrand, the Canadian company has expanded its product offerings to include wall plates, inset shower and W.C. niches and more.
“To put it simply, we’ve outgrown the company name," Fittes Co. CEO Roberta Mantenuto said in a video shared on the company’s Instagram page. “When my dad and I started the business seven years ago, we only had one product: the Aria Vent. But since then we’ve been developing a bunch of different product lines beyond air vents. We just need a name that better encompasses who we are today.”
The Aria Vent name will live on as the name of the company’s vent product line.
"Our goal is to reimagine mundane components that are often overlooked, providing customers with modular building material solutions that breathe life into interiors,” Mantenuto added in a statement.
The company was founded in 2016 by father-and-daughter team Paolo and Roberta Mantenuto.