
Flooring manufacturer AHF Products is partnering with HGTV stars Dave and Jenny Marrs in a national campaign to promote the benefits of hardwood flooring.
The “Wood Wow” campaign will promote hardwood flooring's sustainability and durability benefits to prospective customers and provide sales tools for retailers to profitably sell hardwood.
“We’re excited to kick off ‘Wood Wow’ with Dave and Jenny Marrs, two home build, renovation and interior design experts who are well-known for their support of natural wood flooring, to help inform homeowners how hardwood combines sustainability with the latest technology innovations, lasts longer than other flooring options and increases their home value, making it a worthwhile investment,” AHF CEO Brian Carson said in a statement.