Kährs Americas promoted Troy Fritts to sales director of direct sales in the Southeast region and added U.S. category management responsibilities to Vice President of Residential Sales and Product Management Emily Holmes-Williams.
Fritts has been with Kährs for over 30 years and will now lead “dealer-direct strategy” for the company.
In her expanded role, Holmes-Williams will continue to handle her existing responsibilities while taking on oversight of product categories.
"These promotions are a testament to the incredible talent and dedication that both Emily and Troy bring to our organization," President of Kährs Americas Sean Brennan said in a statement. "Their deep industry expertise and unwavering commitment to our customers perfectly align with our strategic vision for growth in the North American market."