F9 Brands ‘Exploring Strategic Alternatives’ for Southwinds

Sep 11, 2024

F9 Brands Inc., the private equity firm owned by Tom Sullivan that this week signed an agreement with LL Flooring to purchase its name and its remaining 219 open stores following the flooring retailer’s bankruptcy filing, announced it is “exploring strategic alternatives” for its Southwind Building Products LLC division.

With the recent addition of LL Flooring to F9, Southwind CEO Drew Hash said in a statement it’s “time to explore the potential for other strategic options that will better align with Southwind’s long-term growth opportunities.”

F9 purchased Southwind Building Products, a hard and soft surface flooring distributor, in early 2021.

F9 Brands, a division of F9 Investments, has a portfolio of companies in the building products and home improvement industries, including Cabinets to Go and Gracious Home.

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