Footprints Floors and Loba Home launched a partnership that will offer Loba’s new floor care products through a customized online platform to Footprints Floors customers.
As part of the partnership, Footprints Floors customers can access Loba Home products and get exclusive discounts and coupons through a customized Loba site. Footprints Floors customers can get 20% off their first order through lobahome.com.
“This is the first of its kind with Loba specifically,” Footprints Floors CEO Bryan Park said in a statement. “This is the first time they’ve really ventured at all into cleaning products, and they told us—and we could read between the lines—rather than pursue an expensive marketing campaign to try and get in front of the general public, they thought it would be more effective to just partner with us because we’re already in so many houses.”
The partnership was proposed by Loba Home during a recent Footprints Floors convention.
“Loba attended our convention in Phoenix, Arizona, where one of their senior executives connected with our CEO, Bryan Park,” Footprints Floors VP of Franchise Support Chris Curtis said in a statement. “They expressed interest in exploring a partnership that could bring significant value to both of our organizations.”
The companies plan to continue collaborating and exploring further opportunities for both their customers and franchisees, they said in a release.
