London-based software company Cyncly has entered into a definitive agreement to acquire Broadlume, a digital marketing and management software provider for the flooring industry.
Broadlume currently serves over 20 million flooring dealers, distributors and manufacturers across North America.
The acquisition will allow Cyncly Flooring to serve as a “digital partner to help customers sell faster, easier and smarter,” the company says.
“With Broadlume as part of Cyncly, we can offer the flooring industry, including businesses of every scale, a complete range of solutions and services that help enhance growth and profitability,” Cyncly CEO Anand Krishnan said in a statement. “Todd (Saunders) and the Broadlume team have done a great job developing technology that helps their customers succeed, and together, we are uniquely positioned to drive the future of flooring.”
The acquisition is expected to occur by mid-December. Until then, the two businesses will operate independently.
