The deadline is approaching to enter the 2025 WFB Outstanding Retailer Awards.
Enter here by June 1 at 5 p.m. CT.
These awards were created to highlight the industryâs hard-working hardwood flooring retailers for their stellar work.
The recipients of the 2025 Outstanding Retailer Awards will be featured in our August/September magazine issue.
Companies can enter by filling out a form and sharing photos and other supporting information that tells us about their work. The recipients will be chosen based on their answers to the following criteria:
Company Story: Tell us about the history of your company. Describe in detail how your business has evolved and explain your company's core philosophy.
Customer Service: Provide examples and/or anecdotes that best exemplify your companyâs customer service.
Store Design: Send us high-resolution photos of your store design. Include information on merchandising techniques, unique locations, etc.
Marketing: How do you promote your business? Whatâs your best success story?
Employee Management: How do you manage your employees regarding training, maintaining morale, etc.?
Other Activities: Tell us anything else you think sets you apart from the typical retailer. Include high-resolution photos, company brochures/marketing materials and/or other documentation.
Retailers do not need to sell hardwood flooring exclusively to qualify for the awards, but wood flooring should make up a significant part of the retailer's business.
For questions about the contest or how to enter, email us at [email protected].
