Certified Flooring Installers Unveils New Brand Identity

Certified Flooring Installers launched a new logo as part of a recent rebranding effort within the World Floor Covering Association.

CFI’s new logo displays a “Powered by WFCA” endorsement, representing a unified identity and shared mission of the association’s affiliated organizations.

“This identity gives installers a bold, contemporary banner that reflects the professionalism and passion we bring to every job,” said Ralph Falavinha, Executive Director of CFI. “It unifies our community, sharpens our message, and strengthens CFI’s position at the forefront of installation excellence.”