Kährs Group (Nybro, Sweden) signed a letter of intent to sell Kährs premium wood flooring with one of China’s most prominent home furnishing retailers, Nature Home.
The agreement outlines a strategic collaboration to introduce and promote Kährs’ multilayer hardwood flooring collections under the Kährs brand across China.
The collaboration will roll out in multiple phases, with the initial phase being a pilot launch of a curated range of Kährs products in 10 flagship stores in major Chinese cities.
"This milestone partnership between Kährs and Nature Home brings Scandinavian craftsmanship and design to the forefront of the Chinese flooring market, setting a new standard in sustainable and premium wood flooring", Kährs Group CEO Johan Magnusson said in a statement.
