WarmlyYours reported that much of its sales growth in electric floor heating came from the TempZone Floor Heating Ruler Cable, which the company launched last year.
In the second quarter of 2025, sales of the TempZone Ruler Cable increased 188.1% which was primarily responsible for a 1.8% increase in total electric floor heating sales for WarmlyYours.
The company says the ruler cable is the first electric floor heating cable to feature easy-to-read hashmarks at every half-inch, inch, and foot increment.
The most popular customer profile was a general contractor, which made up 37.7% of all TempZone Floor Heating Ruler Cable sales.
“For these customers, time is money. Our products and our services are very intentionally catered to saving our customers both,” WarmlyYours President Julia Billen said in a statement. “When my product development team meets, we’re not thinking about what new products to onboard. We’re thinking about how we can bridge the gap between what we offer and what our customers need on the job.”
Read the full second quarter report here.
