Bjelin Partners with Urban Surfaces in the U.S.

Flooring supplier Urban Surfaces (Corona, Calif.) now offers a curated selection of Bjelin (Helsingborg, Sweden) hardened wood flooring products. 

“We’re particularly enthusiastic about the durability of Bjelin’s hardened wood products, which are well-suited for high-traffic commercial environments,” said Jacob Olsson, VP of Product at Urban Surfaces. “Our team is eager to introduce these sustainable, design-forward solutions to customers.”

The new partnership contributes to Bjelin’s growing presence in residential and commercial U.S. markets. The collaboration will focus on 10 West Coast states, leveraging Urban Surfaces’ established network and deep understanding of the market.

“We’re excited to work with a partner that shares our commitment to innovation and quality,” said Bob Naida, Bjelin’s residential and commercial national sales manager in the U.S. “Urban Surfaces’ strength in the builder and multifamily segment makes them an ideal collaborator as we expand our flooring presence in the U.S.”

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