Bona (Englewood. Colo.) announced three leadership moves in its North American professional business: the promotion of Bryan Rathbun to Bona Certified Craftsman Program director, the appointment of Bill Herbert as senior director of marketing, and the promotion of Ilene LeBlanc to director of marketing, professional products.
Rathbun, who brings more than three decades of hardwood flooring industry experience to the role, will guide the program’s continued growth and deepen the company’s relationships with contractors and installers, according to the company. He has held several positions since joining Bona in 2015, most recently regional sales manager. Before that, he owned a flooring company for 20 years and was a charter member of the BCCP.
Brian Rathbun, Bona Certified Craftsman Program director, Bona
Herbert joins Bona from GalleherDuffy, where he served as digital marketing director. He will take over as senior director of marketing for the professional business unit in North America, and will direct marketing strategy and execution across the business.
Bill Herbert, senior director of marketing, Bona
LeBlanc has been with Bona since 2008 and has contributed to the company’s product marketing, professional programs, BCCP initiatives and presence at NWFA events.
"Together, these leadership appointments strengthen our Professional Business and position us for continued growth," said Clay Covington, vice president of pro sales, North America. "Bryan, Bill and Ilene each bring valuable experience, strong industry relationships and a deep understanding of our customers, and their leadership will help advance our programs and deliver greater value to flooring professionals across North America."
For more information, contact Bona at (800) 872-5515 or visit bona.com.
