The World Floor Covering Association (Dalton, Ga.) promoted Freida Staten to chief operating officer, where she will oversee membership experience, education and training, strategic partnerships and initiatives across WFCA and its affiliated organizations.
Most recently, Staten served as WFCA’s chief marketing officer. In her new role, she will work closely with WFCA Chief Executive Officer Scott Humphrey to strengthen cross-functional collaboration, as well as continue to provide executive leadership for marketing and communications, the press release said.
"Freida has earned this opportunity through her proven leadership, strategic vision, and ability to deliver results," Humphrey said. "She has consistently demonstrated an exceptional ability to unite teams, execute complex initiatives, and keep our organization focused on serving our members. I look forward to partnering with her as we continue positioning WFCA for the future."
"I am honored and humbled by the opportunity to serve WFCA in this expanded capacity," said Staten. "Our industry is built on strong relationships, and I believe the best results come from working together toward a common vision. I look forward to partnering with our staff, volunteer leaders, and members as we continue strengthening the association, enhancing the member experience, and creating opportunities that support the future of the flooring industry."
For more information, visit wfca.org.
