AHF Products (Mountville, Pa.) will celebrate the return of its Armstrong Flooring brand in October with a “Roadshow,” visiting select distributor locations across the country. The company will introduce retail customers to the brand’s new products, merchandising system and expanded consumer marketing support.
“This is an exciting moment for the Armstrong Flooring brand and, more importantly, for our retail partners,” said Chris King, AHF senior vice president of residential sales. “We are coming back with products designed for today’s consumer, the recognition of a name people already know and trust, and the marketing and merchandising support retailers need to turn that into sales. We want retailers to see the opportunity, experience the products, and get excited about what we can build together.”
The Roadshow will visit five distributor locations from Oct. 13–29. Contact your AHF distributor for more information.
