Valentus Specialty Chemicals, parent company of PoloPlaz, Absco and Sampson wood floor coatings brands, announced it has updated its Sampson Coatings branding.
Log in to view the full article
Valentus Specialty Chemicals, parent company of PoloPlaz, Absco and Sampson wood floor coatings brands, announced it has updated its Sampson Coatings branding.
The update includes a new logo and packaging that is easier to read and more contemporary, stated Mike Brezina, Valentus Specialty Chemicals EVP of business strategy and marketing. The relaunched Sampson Coatings brand also incorporates products formerly sold under Harco and Garco brands.
“By making these changes and incorporating many Harco and Garco products under the Sampson logo, Valentus Specialty Chemicals is placing greater focus and commitment to advertising and technical support for the brand,” the company said in a statement.
“We are proud to honor the heritage of Sampson Coatings dating back to 1899, while incorporating the best floor finish products from Harco and Garco brands,” Valentus Specialty Chemicals CEO and President Dave Brunori stated.
All Things Wood Floor, created by Wood Floor Business magazine, talks to interesting wood flooring pros to share knowledge, stories and tips on everything to do with wood flooring, from installation, sanding and finishing to business management.