Avedis DuvenjianAvedis Duvenjian is CEO at Bridgeport, Conn.-based Archetypal Imagery and LED Coating Solutions.FinishA Complicated Challenge: Refinishing the Tavern on the Green (Sponsored)Avedis Duvenjian of LED Coating Solutions by Archetypal takes us through the refinishing of the historic Tavern on the Green Restaurant in New York City.June 5, 2025Stain/Custom ColorColor Theory 101: What Wood Flooring Pros Should KnowWood flooring expert Avedis Duvenjian explains the key concepts of color theory and why they are so critical to working with wood floors.May 29, 2024Stain/Custom ColorHow We Did This Job: An Obsession With Color Fixed This FloorHigh-end wood flooring pro Avedis Duvenjian explains the laborious process his company undertook to fix the color on a European white oak wood floor.May 21, 2019Page 1 of 1Top StoriesRecoatingHow We Do These Floors: Recoating The Worst of the WorstWe dialed in a recoating process that worked, even on the most demanding jobs—here’s my advice for a recoating process that works.Stain/Custom ColorPrevent This Common Complaint: The Stain Won’t DryRetailGoing the Distance: See the Winners of the 2026 WFB Outstanding Retailer AwardsNewsEnter WFB's 2026 Ultimate Wood Floor Guy/Gal Contest by Oct. 1Sponsor ContentThink Like A Brand: Why Your Flooring Business Needs A Real Identity
