Avedis DuvenjianAvedis Duvenjian is CEO at Bridgeport, Conn.-based Archetypal Imagery and LED Coating Solutions.FinishA Complicated Challenge: Refinishing the Tavern on the Green (Sponsored)Avedis Duvenjian of LED Coating Solutions by Archetypal takes us through the refinishing of the historic Tavern on the Green Restaurant in New York City.June 5, 2025Stain/Custom ColorColor Theory 101: What Wood Flooring Pros Should KnowWood flooring expert Avedis Duvenjian explains the key concepts of color theory and why they are so critical to working with wood floors.May 29, 2024Stain/Custom ColorHow We Did This Job: An Obsession With Color Fixed This FloorHigh-end wood flooring pro Avedis Duvenjian explains the laborious process his company undertook to fix the color on a European white oak wood floor.May 21, 2019Page 1 of 1Top StoriesRetailThriving Through Innovation: See the Winners of the 2025 WFB Outstanding Retailer AwardsFrom reimagined showrooms and mobile studios to thoughtful mentorship, employee empowerment and social media marketing, these WFB Outstanding Retailers are proving that personalized service is key to long-term success.TechniquesUseful Advice When Dealing With Pine FlooringContractingHow I Do These Jobs: Refinishing DecksNewsRecognizing Wood Floor Contractors: Enter the 2025 Ultimate Wood Floor Guy/Gal ContestSponsor ContentFrom Jobsite to Factory Floor: LED Roller Coaters Are Revolutionizing Wood Finishing
