Lorie DavidsonLorie Davidson is owner at Davidson Wood Flooring in Dahlonega, Ga.Stain/Custom ColorMy Rule Of Three: How I Match Customers With Stain Colors Right AwayIn my 30-plus years in this industry I have learned a thing or two about matching customers to stain colors. My rule and goal is to nail a color in three tries or less.May 19, 2026DesignHow This Rhombus Hallway Project Happened: ‘You Know You’re a Floor Guy, Right?’When wood floor pro Lorie Davidson's wife threw down the gauntlet, it was guaranteed that the wood floor in their hallway wouldn't be just a straight-laid plank floor.October 18, 2022Page 1 of 1Top StoriesContractingIntroducing the Winners of the 2026 WFB Truck & Van ContestRoad-ready, strong and steady, this year’s WFB Truck & Van Contest winners brought their A game. Find out whose work vehicles won Best Exterior Graphics, Most Organized Interior, Most Unusual, Biggest Disaster and the new Exterior/Organized Combo award!TechniquesWhat Is Your Favorite White Oak Floor You’ve Ever Done?RetailBuilding Bozeman: 4 Must-Haves We Put in Our ShowroomStain/Custom ColorMy Rule Of Three: How I Match Customers With Stain Colors Right AwayNewsEnter WFB's 2026 Ultimate Wood Floor Guy/Gal Contest by Oct. 1
