Lorie DavidsonLorie Davidson is owner at Davidson Wood Flooring in Dahlonega, Ga.Stain/Custom ColorMy Rule Of Three: How I Match Customers With Stain Colors Right AwayIn my 30-plus years in this industry I have learned a thing or two about matching customers to stain colors. My rule and goal is to nail a color in three tries or less.May 19, 2026DesignHow This Rhombus Hallway Project Happened: ‘You Know You’re a Floor Guy, Right?’When wood floor pro Lorie Davidson's wife threw down the gauntlet, it was guaranteed that the wood floor in their hallway wouldn't be just a straight-laid plank floor.October 18, 2022Page 1 of 1Top StoriesRecoatingHow We Do These Floors: Recoating The Worst of the WorstWe dialed in a recoating process that worked, even on the most demanding jobs—here’s my advice for a recoating process that works.Stain/Custom ColorPrevent This Common Complaint: The Stain Won’t DryRetailGoing the Distance: See the Winners of the 2026 WFB Outstanding Retailer AwardsNewsEnter WFB's 2026 Ultimate Wood Floor Guy/Gal Contest by Oct. 1Sponsor ContentThink Like A Brand: Why Your Flooring Business Needs A Real Identity
