How to Compete with Lowballers

Feb 6, 2012

We got a question from a Hardwood Floors reader about how to compete with lowballers. In this economy this is a bigger problem than ever. Here are a few thoughts I had on the topic:

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A product like SawStop is always important—as a business owner, having a safe saw that prevents serious injuries is huge for many reasons.

My Perspective: This Was the Best Surfaces Ever

February 7, 2024

Embracing Change in Wood Flooring: Navigating New Frontiers

Embracing Change in Wood Flooring: Navigating New Frontiers

Sean James Know Your Worth

Straight Talk: Know Your Worth, and Value What You Do

Mp Blog 3 15 24

Veneer Floors: A Common Phenomenon in Historic Wide Plank

Video: Applying Finish to the Wood Floors and Wrapping Up at the Edsel & Eleanor Ford House

Breaking the 'Tradesman’s Curse' for Growth, Part 6: Performance Pay

Performance pay is an effective technique to both motivate employees and encourage efficiency. Here's a roadmap for why and how to get started in your wood flooring business.

Breaking Curse Part6 Meme

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Introducing Color Theory for Custom Wood Finishing

Wood Floor Business

In this live demo, industry-leading color experts Avedis Duvenjian and Vartan Arutyunian will cover the basics needed to understand color–including the color wheel, primary, secondary and tertiary colors, hue, saturation, CRI and more.

Introducing Color Theory for Custom Wood Finishing

Straight Talk: Know Your Worth, and Value What You Do

Longtime wood floor pro Sean James wants everyone in the wood flooring industry to know what they are worth—and charge appropriately.

Sean James Know Your Worth

Veneer Floors: A Common Phenomenon in Historic Wide Plank

Wood floor restoration expert Michael Purser of Rosebud Company discusses the high-end veneer flooring that was commonplace in expensive homes in the early 20th century.

Mp Blog 3 15 24

Video: Applying Finish to the Wood Floors and Wrapping Up at the Edsel & Eleanor Ford House

Wood Floor Business author/blogger and wood flooring restoration expert Michael Purser of The Rosebud Company gives us a look into his project at Edsel & Eleanor Ford House—here we see finish application and the "after" footage.

Video: Buffing on Color and the First 'After' Shots at the Edsel & Eleanor Ford House

Michael Purser of The Rosebud Company is back in Michigan working on restoring the wood flooring in the Edsel & Eleanor Ford House—here we see progress on the gallery and the stunning "after" footage of the herringbone white oak.

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Video: Stripping the Finish off the Wood Floors at the Edsel & Eleanor Ford House

How do we go about stripping the old finish off the beautiful wood flooring when we do historic restorations? Here's a look at the work we're doing on the Ford estate.

Video: Day 1 on Site at the Edsel & Eleanor Ford House

Michael Purser's The Rosebud Company is back in Michigan to once again work on restoring the wood flooring at the Edsel & Eleanor Ford House; here's a look at day one on the job site.

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Breaking the 'Tradesman’s Curse' for Growth, Part 5: Employee Scorecards

Every team member in your wood flooring business needs to know how much value they bring to the team, and one key way to do that is with employee scorecards.

Breaking Curse Part5

Pushing My Abilities to the Extreme: The Bulkhead During our ‘Craft and Code Masterclass’

One of the most challenging projects at our "Craft and Code" timber flooring school wasn't going onto a floor at all, and it was something that was pushing my own abilities.

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My Perspective: This Was the Best Surfaces Ever

Wood floor pro Angelo DeSanto goes to Surfaces in Las Vegas every January, and the 2024 show may be the best he's ever attended.

A product like SawStop is always important—as a business owner, having a safe saw that prevents serious injuries is huge for many reasons.

At a Custom Flooring School Down Under: No One Like Him in the World

Wood flooring legends from around the globe use a common language ... sometimes. At a school in Brisbane, Aussie pro Greg Ceglarski had to teach Florida pro Lenny Hall the old-school name for this jig—that he learned from a pro originally from Illinois.

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Breaking the “Tradesman’s Curse” for Growth, Part 4: Key Performance Indicators

The concept of key performance indicators (KPI’s) sounds great, but what does that mean? We use our project analysis numbers to develop specific goalposts for our wood flooring businesses.

Breaking Curse Part4

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