BR-111 Exotic Hardwood Flooring (Miami) has said dealers across the U.S. are delivering counterfeit BR-111 products to consumers. The company has received complaints from customers who were provided with a real BR-111 sample and who later purchased the flooring based on the sample, said Ricardo Moraes, president of BR-111. However, after the product was installed, the customers found the product was "a counterfeit of the [BR-111] brand," according to a product warning the company released this week.
Specifically, neither the boxes nor the products bore the BR-111 logo or warranty information; instead, the products bore an inferior warranty. After customers placed orders, "The dealers deliver a different inferior product with an inferior warranty," Moraes added.
BR-111 took the product warning as an opportunity to remind consumers that the only way to purchase BR-111 products is through an "authorized exclusive" dealer; it also reminded dealers that the only way to sell its products is to become and "authorized" dealer. On its website, the company has a directory of authorized BR-111 dealers and this warning. In addition, the company pointed out that its genuine products bear the BR-111 logo on the outside of the box and include both a 20-25-year warranty and installation instructions.
"This is extremely disappointing for the industry and I hope that it can be rectified quickly and effectively so that it does not damage the industry's reputation any further," Moraes said.
