Healthier Choice Names Hernandez CBO

Feb 28, 2011

Healthier Choice (Dalton, Ga.) has named Gary Hernandez Sr. CBO and executive vice president of sales and marketing. Hernandez will manage all sales, marketing, business channels, strategic growth and diversification plans, along with maintaining and developing close relationships with customers and distribution partners. He will also seek and manage industry acquisitions and new opportunities for Healthier Choice.

Hernandez joined the company in 2010 as vice president of sales for the Western United States after the company acquired his Flexitions product line. Hernandez is an industry veteran with an in-depth background in business management, sales, product development, diversification and strategic growth. Hernandez will work closely with President and CEO Craig Poteet while maintaining a strong focus on the company's acoustical underlayment products.

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