Adirondack Chair a Unique Wood Flooring Promotion

The Indiana Dunes have been dubbed "Nature's Masterpiece," and, recently, area businesses in Porter, Ind., attempted to create masterpieces of their own in order to boost the area's beach-going character. In a promotion like the more notorious cows in Chicago, area businesses decorated Adirondack chairs, and a standout was a wood flooring-themed chair from Hultman Flooring Inc.

Being the operator of a custom wood floor company, it's no surprise that Dean Hultman, president of the company, went above and beyond simply decorating the stock chair he and other business started with. To make it a truly custom job, Hultman stripped off the stock white cedar armrests, backrest and seat. Using those original planks as a template, he then crafted replacement pieces from leftover wood flooring he had at his shop. The armrests are made of clear Brazilian cherry; the backrest comprises ipé, figured maple, read oak and white oak; and the seat is made of maple, beech, American walnut, rift white oak and quartersawn white oak. What's more, all the pieces are outfitted with tongue and groove.

"We wanted people to see that we're a custom floor company, so we wanted them to see the tongue and groove," Hultman said. "We used a mix of species to show a little bit of variety, to show we work with exotic wood."

Accents include walnut plugs overtop the screws holding the boards to the blue frame, and a staining trick near the bottom of the backrest gives the appearance of a setting sun-a familiar beach sight Porter's Chamber of Commerce hopes people will associate with the city.