Anderson Hardwood Floors (Clinton, S.C.) will give consumers $300 off and offer a chance at a road-trip-inspired grand prize giveaway valued at $4,000 as part of its 2012 Great American Road Trip Sale to be held May 1-July 7.
To tell consumers, Anderson will advertise the sale through Google and Facebook. Consumers will be encouraged to visit www.andersonfloors.com to register for the giveaway and download the promotion coupon. The consumer will then be prompted to "Like" Anderson on Facebook and share sweepstakes details to qualify for an additional drawing entry.
Consumers can also opt-in to learn more about Anderson retailers, and they can be matched with a local retailer to pursue their floor. Anderson will then connect retailers to consumer leads via AndersonConnect.com. The winner of the giveaway will be chosen randomly from the selection of online participants.
In addition, Anderson is advertising the giveaway inside retail outlets, using POP displays, window posters, table tents and display shelf talkers. All items will feature a QR tag that links to the promotion coupon. The promotion also includes a comprehensive retail sales associate incentive package, as well as a suite of customizable local advertising materials.
